Welcome to Mumbrella360

Mumbrella360 is the biggest marketing and media event in Australia, with an audited total attendance of 1020 last year. And in September, Mumbrella360 was named conference of the year by the Australian Event Awards.

The conference is designed for everyone in the business of media, marketing and entertainment. With curated sessions put forward by Mumbrella readers, as well as keynotes from Australia’s most influential media and marketing executives, it’s a conference program that answers the questions you want to ask.

The emphasis this year is on bringing creativity to the fore – both in session format and content – with a clear focus on technology, creativity, big data and utility. The ambition is for each session to present ideas or challenges to the audience to keep them involved, excited and entertained. Some of the stand-out sessions we’ve announced so far:

• Group M’s media division boss John Steedman interviews David Gyngell on the future of Australian media

• The first public address and Q&A with Twitter, as Melissa Barnes presents a keynote on using the platform to deliver real business results

• Hamish McLennan: Seriously.  Mumbrella’s Tim Burrowes interviews McLennan on his plans for the network

• Australia’s biggest brands share the inside story on the greatest campaigns of the last year – with Cadbury’s, AAMI, Virgin Australia and Coles each to present the plan, the work and the results

• The Encore Score reveals Australia’s best loved and most loathed celebrities, as voted for by the public

• PHD’s Christ Stephenson discusses how to use gamification and why it’s not a fad…while ex-Droga5 strategist Tom Donald explains how to avoid getting suckered by new trends and Rob Pyne shows you how to stop making dumb decisions.

• WybinTBWA’s ECD Matty Burton presents APAC’s best creative work in one of the sessions which explores Asia and its impact on Australia.

• Unilever invites tech companies to solve its marketing problems with the assistance of Naked’s boss of behavioural science, Adam Ferrier

• NIDA teaches you how to pitch better in an interactive training session

The conference also explores creativity and technology in a connected world, data driven communications, the impact of media convergence and regulation on PR and social media. In a new format for this year, Mumbrella 360 will also include a series of ten minute talks covering culture and trends, mobile and technology and entertainment.

With proven crowd-pleasers like Battle of the Media and Stump the Strategist along with new initiatives such as lightning talks, a gamified conference and a live pitch, you will go back to work inspired and with a head full of new ideas and genuinely actionable insights.

As well as the conference program, an exhibition will showcase the industry’s most exciting and innovative companies. There will be plenty of networking opportunities during the breaks and at the cocktail party which takes place on the first night.

The conference is followed by the Mumbrella Awards. The final stage of judging will take place during the conference itself, bringing real-time buzz and considerable dramatic tension to the process.

It takes place in Sydney on June 5 & 6 2013.

You have to be there.